Published 2026-08-13 · Last updated 2026-08-28
Market entry consulting for US manufacturers
US manufacturers expanding into Germany or Europe: channel maps, pilot design, and commercial sequencing—not just freight and filings.
By Marco Lehnert · · Team at Lehnert Ventures (Orlando & Bavaria)
Market entry for US manufacturers is where logistics meet buyer psychology. Your plant tour wins in Ohio; your German buyer still asks about service parts, liability language, and who answers when line two stops.
Consulting fits when you already manufacture and sell—but Europe is a defined ninety-day problem, not a new company. You keep ownership. We bring corridor operators who have run US and Bavaria GTM, not only US export seminars.
Start with segment choice. Industrial buyers differ by vertical, certification expectations, and channel density. “Germany” is not one customer—it is a map of integrators, OEMs, and direct technical buyers.
Deep dives: Germany market entry for manufacturing, Germany market entry for US companies, and Germany entity & GTM checklist. Place context: Germany.
Rothsteiner demonstrates European growth with analytics and performance systems. DM4Y shows cross-border marketing discipline when campaigns must tie to revenue.
Book growth & market entry consulting or /contact when you want a pilot plan—not a translated brochure.
Frequently asked questions
Is this studio partnership?
No. This is scoped consulting while you keep full ownership. Studio is for co-building companies—see the venture studio.
Do you handle customs and legal?
We sequence commercial work alongside your logistics and legal advisors—not replace them.
Other industries?
See corridor guides for SaaS and healthtech under /insights.